ALEGOHONO is a Nairobi-based contemporary slow fashion brand that is inspired by diverse cultures and is guided by the principles of art and design. Its core objective is to create everyday essential garments with innovative cuts, with attention to detail resulting in a comfortable, relaxed loose-fit aesthetic look. Sourcing deadstock fabrics from local vendors the brand creates functional trans-seasonal designs that are both size and gender-inclusive that seamlessly integrate into your modern wardrobe.
Founded in early 2021 by Yvette Anyango a University of Nairobi graduate with working experience of over 6 years in the local fashion industry. Yvette started off by creating made-to-measure pieces for family and friends and thereafter she started producing carefully crafted made to order limited pieces and the brand Alegohono was established. The brand name is inspired by hometown in Siaya. The target market is consumers who appreciate a modern approach to their everyday essentials and transitional clothes that fit into their everyday wardrobe.