Itikadi is a contemporary ready to wear brand distinguished by its refined fabric detailing and bold signature prints. The brand was founded by James Ong’weny in 2011 and started off with bespoke mens suits and a curated selection of women’s wear. During the Covid pandemic the brand switched to fully ready to wear which has continued to expand its footprint and aesthetic maturity. Their latest collection Samawati ventures into an imaginative study of how denim can be reworked to suit both functional and expressive settings.