Tanzania is rapidly establishing itself as an economic powerhouse for fashion in East Africa — influenced largely by @mustafahassanali founder of @swahilifashionweek .

Tanzania’s fashion ecosystem is at a pivotal structural turning point. Today, the industry has transcended the runway to become a vital driver for youth employment, strategic brand identity, intellectual property rights, cutting-edge digital marketing, and full value-chain expansion

In my @bellanaijastyle article this month I feature 3 standout brands

@ek_an_tik — the 8-year-old brand that has styled various East African stars and members of the Diplomatic Community

@bella____ragazza brand recently showcased at Swahili Fashion Week at the Eiffel Tower in Paris

@merakitanzania — a brand that embodies sustainability, producing limited quantities and editions so as not to create waste.