Mussie Milkana from Eritrea is the creative lead and founder of the brand. Her fashion journey started in Kenya when she attended the Mcensal School of Fashion between 2018-2023. She had already established her brand in 2018 but opted to enhance her creative skills at Mcensal School of Fashion. The brand is fuse of Eritrean-inspired designs with Ankara vibrant prints, seamlessly fusing tradition with a modern and contemporary flair.

The brand uses traditional fabrics from her Eritrean heritage that is meticulously embroidered by hand to achieve a unique aesthetic finish. The brands distinctive style of  merging Eritrean culture with Ankara fabrics has created a loyal clientele in Nairobi from ready-to-wear garments to custom-made outfits for special occasions. Milkana targets clients who appreciate the beauty of cultural fusion and contemporary styles.