In 2021, a remarkable journey in African fashion began when Captain Bonni Muinge transformed her 17-year career as a Boeing pilot into a visionary fashion venture – Jipe Apparel. Throughout her globe-spanning flights, Bonni became an unofficial fashion courier, consistently fielding requests from friends and colleagues to bring back international fashion pieces. This experience illuminated a crucial market gap: the scarcity of sophisticated, Kenyan-crafted clothing that both honors and flatters the distinct African silhouette.

This revelation birthed Jipe Apparel, whose name draws from the empowering Swahili phrase “Give Yourself.” The brand stands as a testament to self-celebration, weaving together contemporary design with thoughtful consideration for African bodies and aesthetics.

Today, Jipe Apparel caters to a vibrant clientele who embody the intersection of mindfulness and style. From innovative creatives to polished professionals, the brand attracts individuals who seek more than just clothing – they desire pieces that tell stories of timeless elegance and conscious living.

The brand’s distinctive appeal has garnered an impressive following, adorning influential personalities across the creative spectrum. Among its distinguished clientele are wellness advocate Yoga Girl Kenya, musical powerhouses Muthoni Drummer Queen and Fena Gitu, creative forces King Kerby and actor Bugi, thought leader Chris Muriithi of TedX fame, Ghanaian rap virtuoso Manifest, and acclaimed celebrity stylist Wambui Thimba.

From its sophisticated atelier in Kileleshwa, Nairobi, Jipe Apparel extends its reach across Kenya, throughout Africa, and beyond, embodying the borderless nature of contemporary African fashion.