Azaria Limited is a bespoke African brand that specializes in luxury leather goods and was established in 2015 by Mariam Nguru and trades under the brand name HBG by Azaria. Azaria means “Helped by God” in Hebrew hence the shorter name, HBG. The Azaria flagship product is the distinctive hair-on-leather ladies handbag range. These are available in a variety of sizes, designs and colours.

The product line is constantly growing and includes ladies and gents’ wallets, laptop bags, coin purses, backpacks, travel bags , toiletry bags, floor rugs, cushion covers, place mats, coasters and leather trays.

All products are made from premium genuine leather that is carefully selected and sourced from local Kenyan tanneries in Athi River, Limuru, Sagana and Nakuru.

The Azaria clientele are discerning people who appreciate locally produced handmade products that are lovingly created one at a time.  The brand puts passion, skill, and attention to detail in creating each product.  Our clientele are mostly established ladies and gents over 35 years of age.