Powering Fashion Made in Kenya Hosted by Shop Zetu

Wandia Gichuru Co-founder and CEO of VIVO with the flagship brands Vivo Woman, Safari & Zoya hosted an interactive session on ‘Made in Kenya’ at the Sarova Panafric Hotel on 18th July. The key agenda was to discuss the opportunities and challenges “Made in Kenya” faces. In attendance were fashion and textile stakeholders, stylists, designers, influencers, manufacturers, fashion associations and policy makers. The discussions covered various  issues that the Kenyan Fashion Industry is facing and what changes can be made.  

Anne Mutahi -SME Advisor to the President highlighted the need to understand the profile of the Kenyan Consumer & their purchasing power. Linda Mukangonga from Haute Baso Rwanda shared the successes of Rwanda’s fashion

Anne Mutahi speaking on the need to understand the Kenyan fashion consumer
Linda Mukangonga from Haute Baso Rwanda . Haute Baso is a lifestyle brand that creating unique clothing, accessories and jewelry based on the heritage of Rwandan artisanship.

The panel discussions was moderated by Media Personality Caroline Mutoko and panelists included Connie Aluoch Award Winning Fashion Stylist and Fashion Editor, Esther Nyawira of Elsie Glamour, Wakiuru Njuguna of HEVA, Patricia Kihoro Influencer & Storyteller and Mark Stephenson MD of Sandstorm Bags.

The discussion highlighted that lack of collaboration between designers, high cost of manufacturing, saturation and deficit in different parts of the value chain and poor visibility of fashion brands these are key factors that hinder growth in the fashion industry.  

Key recommendations from the discussions include the initiative of Connie featuring only Made in Kenya brands on her Sunday Nation Fashion Column & The Social Sunday Fashion Brunch that markets local designers. Patricia Kihoro mentioned that designers need to engage influencers to propel the narrative. Waikuru from HEVA encouraged designers to engage with the company for funding options and Mark highlighted that they are working on a platform called Opportunity Factory and this platform will increase visibility of local designers to the international market. Wandia encouraged

Connie Aluoch and Wandia Gichuru
From left: Connie Aluoch, Patricia Kihoro,Wandia Gichuru and Mark Stephenson
Panelist: Esther Nyawira founder of Elsie Glamour
Cris Njoki founder and CEO of Ikojn Live

Little Red: Made to Measure Experience

Luxury brand Little Red Africa recently hosted an Authentic Bespoke Experience with Master Tailors from Italian Fashion Houses Pal Zileri, Principe D’Eleganza, Sannino, and shoe company DIS (Design Italian Shoes)

The experience also included a private Cocktail Party on June 9th at the Social House where guests were able to meet with Master Tailors, view Collections and Book Appointments. The Bespoke experience was in partnership with Connie Aluoch Styling Management and Glenfiddich.

The Made to Measure Experience

Design Italian Shoes (DIS)

Fabric Samples from Italian Brand Sannino

Glenfiddich’s National Ambassador Mulunda Kombo

Connie with Master Tailors from Italian Brand Sannino

Connie with Master Tailor from Italian Brand Palzileri

Family Bank Training at SBS

Last month Connie conducted a training at SBS where she is Adjunct Faculty for the Family Bank Sales Team.The training focused on Personal Branding and Executive Presence.

Key topics covered during the training were First Impressions and Grooming, The 7Cs of Executive Presence – Confidence, Clarity, Control, Competence, Class, Connection, and Collaboration.

Connie during the session

Family Bank Sales team undergoing training

Trainees working on a project online to assess   their digital footprint 

Group project

Group project

Group presentations

Group presentations

Group Picture after a successful Training Session with the Family Bank Team.

Style is power and confidence

Because it’s not just about the clothes, it’s about opening doors. Style and personal branding communicate  who you are without having to speak. What you would like to say and how you would like to say it. 

I’ll make sure that whatever environment you are in, your confidence makes a lasting impression. 

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